Each year more than 20,000 students attending the University of New South Wales look for accommodation options on campus or nearby - those students now use a single website to find the right accommodation to suit their preferences.
We worked with UNSW Student Accommodation to translate their digital marketing strategy into a customer-focused website that makes it simple to find accommodation while you attend university.
We created a content strategy so that the visual design and website functionality was laser-focused on the marketing goals of the website. The strategy we created was a combination of our initial project workshops, combined with UNSW’s marketing plan for student accommodation. We collaborated with stakeholders to produce a comprehensive suite of sample content - driven by the content strategy - that resulted in a more efficient design process and a final design that fully supports the website’s primary goal.
Visitors can access the same content and functionality on any device - mobile or desktop. The final design solution produces an elegant visual experience that conforms to the limitations of a range of devices without compromising the website experience.
Purpose built content authoring
Marketing staff can create rich, dynamic website pages with easy to use content authoring tools. Each page on the site has a purpose-built form that supports a consistent style-guide for new and updated content into the future. All the content management features have been implemented in Drupal, which allows for easy hand-over to UNSW web teams for ongoing security updates.
Adding up the numbers
Increase in new sessions
Increase in time on site
Cost savings on ongoing maintenance